One of the most powerful tools you can have for leaving a great first impression is business signage. It’s an inexpensive marketing tool that works 24 hours a day, 7 days a week, 365 days a year.
Signage is a form of direct marketing that allows businesses to reach customers with a personalized message without interrupting them or imposing on them. It creates memorable branding features that are associated with your business and evoke positive feelings. This helps people to recall your business in their mind’s eye, and is more effective than a television commercial or online advertisement.
While a solid digital marketing strategy is crucial, so too is a strong corporate signage program. Because it is part of a person’s physical environment, business signage has a higher impact than an email in their inbox or a social media post. Signage is also a key driver of impulse purchases, with a study from the Economic Center at the University of Cincinnati finding that adding or replacing outdated signage can increase sales by 10 percent or more.
When you have quality, well-designed signs that are consistent with your brand’s vision, they can communicate your company’s values and culture to customers and prospects. In addition, they pique the curiosity of visitors and invite them to explore your products and services.
Creating a lasting impression requires consistency, from your branding elements to your customer service. You want to make sure that your customers or clients can recognize your business anywhere, at any time. This is why it’s important to have consistent branding throughout your storefront, website and marketing materials. You can even use the same colors in your signage to create a consistent brand image that makes it easy for customers to remember your business.
In the world of customer service, it’s all about how you handle a pressure situation. Whether it’s dealing with a demanding client or an emergency, how you respond to the challenge determines how that moment will be remembered.
Similar to how customers can recall your business with their logo, color and other branding elements, your business’s signage is a key factor in how a customer will feel about your company. If your signage is old, stale or disorganized, it can leave a bad impression. On the other hand, if you have clean, crisp signage that displays an inviting and approachable attitude, your company will be remembered in a positive light.
In a highly competitive industry, the quality of your signage can be the difference between a potential customer coming to you and going to a competitor. In fact, a four-year study found that 38.5 percent of shoppers made quality assumptions about a business based on the appearance of its signage. This is why it’s so important to invest in quality signage that will leave a lasting impression on your customers. If you need high quality business sign in Fresno make sure you visit Fresno Sign Company.