Business signs are an excellent way to attract new customers. If your business is in a great location and your signage is appealing, it’s easy to attract new people. However, a good business sign should be consistent and have the right message. Consistency in design and color scheme will help your customers to connect the signs with the stores. Here are some tips for creating the perfect business sign. Let’s look at a few different types. Then, pick the best one.
Aside from increasing traffic to your store, effective signage can also help you create brand recognition. Brand recognition is based on a symbol or image. McDonald’s, for example, has strong brand recognition. It’s easy to recognize their golden arches. This brand recognition gives you an advantage over your competitors and creates an opportunity to communicate with your clients. Signage has many benefits. Once your customers recognize your logo or brand, they’ll be more likely to buy your products.
Business signage is cost-effective. A recent FedEx study found that more than half of small business owners find in-store signage effective. Furthermore, over 76% of consumers say that they entered a store based on the signs they saw. These statistics show how important signage is for attracting new customers. However, many companies don’t know where to start. That’s where Orlando Park Signs and Graphics came in. With their experience and expertise, Orlando Park Signs and Graphics can help.
When choosing a sign company, make sure to ask for samples of their work. Quality business signage can help your business stand out. Don’t settle for cheap, generic signs that don’t reflect the quality of your business. And always remember that you’re investing in the look of your business, so it’s worth it. If you’re going to spend a lot on business signage, you should hire someone who’s capable of creating something that’s eye-catching and appealing to potential customers.
The height of your sign should be proportionate to the area where it’s going to be placed. Generally, the height of a sign is equal to ten feet of letter height, meaning that a 8-inch sign will have the most impact at 80 feet. Keep in mind that a long message won’t be read if you’re not at the right distance. Instead, use short and readable phrases that include the business name and tag line.
Consider your color scheme. Colors that stand out are easy to read and make a strong impression on potential customers. Simple designs with creative elements are most memorable. Choose a color that contrasts with your logo and the background color. Remember that people have a mere second to scan a sign before they decide to read more. And don’t use colors that clash with your brand’s established identity. If cared for properly, your business signs should last for decades.
A good business sign should be visible to people walking by. This type of sign should be clearly identified and include images and logos. Another type of business sign is a pylon sign, which is freestanding and has a visible support structure. Most pylon signs are at least 12 feet high, but some are much higher than that. In terms of size, they can be as wide as ten feet and can include the logo of the business.