The right signage is crucial for maximizing your brand’s visibility and getting people to visit your storefront, attend an event or check out a new product or service. While social media and other digital marketing tactics are important, there’s nothing like a well-designed sign to grab the attention of the public and drive sales.
The first impression a customer makes of your business can make the difference between converting them into repeat customers and losing them to your competitors. Fortunately, there are a few simple ways you can improve your outdoor signs to attract more customers and keep them coming back for more.
1. Create a Minimalist Signage Strategy
A minimalist approach to signage is the best way to ensure that your messages are effective and stand out from the rest. This means avoiding large fonts, scripts, brush lettering and other fonts that don’t make reading easy from a distance. In addition, try to choose a clear message that is easy for your target audience to understand.
2. Invest in Exterior Lighting Solutions
The use of LED lights to illuminate signage and buildings can help create an energy-filled feel for your brand. This is especially beneficial for nightclubs and bars, as well as any businesses that want to make their customers feel excited about visiting.
3. Consider Wayfinding Signs
Directory and wayfinding signs can be a great way to promote your brand, provide essential information for guests and help customers find their way around the property. However, they can also be a little bland and uninspiring, so it’s a good idea to have them designed in a fun, creative way.
4. Design Unique Exterior Signs for a Fun and Effective Brand Image
The best signage features bold, contrasting colors and eye-catching designs that will catch the attention of passersby. It’s also important to keep the look of your exterior signs consistent with your interior branding.
5. Add a Logo and Name to Your Exterior Retail Signage
A logo is a great way to attract customers’ attention and create brand recognition. It can be added to an existing sign or a new one, depending on your needs.
6. Explain What Your Business Offers and Why It’s Different
A business’s exterior retail signage is a vital part of its marketing plan. It is the first thing a potential customer will see, so it is imperative that you have a quality, attractive and informative sign for your company.
7. Display Specials and Discounts on Your Retail Signs
Keeping your retail signage updated with the latest offers and discounts can be an excellent way to draw in new customers and increase sales. It can also help you build brand loyalty and encourage word-of-mouth recommendations from customers who love your products and services.
8. Awnings and Flags for a Fun and Effective Brand Image
If you’re looking to add a bit of fun to your advertising campaigns, awnings and flags are the perfect solution. They’re easily portable, inexpensive and can be placed in high-traffic areas to promote specials or events.
It is best to work with the best Austin sign company that can help you choose the perfect type of exterior signage for your business. They can also recommend the proper materials, color palette and lighting options to ensure your business signs are attractive, visible and reflect your brand.