Direct mail companies are all over the place these days. From direct mailing services located in a small town, all the way to giant direct mailing companies with worldwide distribution. What does it take to get your company’s brochure or direct mailing marketing materials noticed by customers? How do you design a direct mailing campaign that will bring in new business even during a recession? Magna IV and other direct mail companies in the Little Rock area have the answers for you.
“When I was growing up, my direct mailing company in Little Rock used to advertise in the local paper,” recalls Mike Shavell, owner of Shavell Marketing, LLC. “It was a pretty simple system.” Ask any who has worked with Magna IV, however, and they will tell you that its team is its strongest asset. As a family owned and operated direct marketing business for more than four years, Magna IV boasts its employees’ expertise, in depth understanding of the print, direct mailing and fulfillment industries and their ability to rapidly adapt to the newest technological advances.
“We were always at the forefront of new technologies in direct marketing,” says Shawn Breyer, President and CEO of Magna IV. “Now, what we do is adapt to it.” When it comes to direct mailing, technology is not only a component of the strategy; it is often an important part of the overall plan. Working alongside email technology to deliver a professional email brochure to target audiences and follow-up with customers to increase awareness of services and products.
“The challenge for most new businesses is not having the right strategy in place before the first mailer rolls off the printer,” says Mattieu, who manages the direct marketing department for AmeriFlip, a direct marketing solutions provider in Cape Cod, Massachusetts. “We had a good plan in place before we ordered our first batch, but it took some time to get the concept to work out.” When the postal rates went through the roof, it became apparent to Mattieu and his team that every door direct mail program needed to be adjusted to offset the lost revenue. The solution was much more complicated than simply adjusting the target demographic to appeal to more people. For one thing, distributors had to decide whether to advertise to homes in the country, or specifically to those in the city.
While the digital marketing side of direct mailing campaigns can be very effective, it requires a unique ability to make a marketing message entertaining and interesting enough to capture attention. Unlike traditional print marketing material, it requires creativity and imagination to create content that will keep readers engaged. With digital marketing, distribution options are nearly limitless. Distribution options include direct mail, online, through social media sites, and on television and radio.
A direct mail marketing campaign is an incredibly versatile tool. It is adaptable to a wide variety of clientele and distribution methods, while still providing a powerful message. When you work with a expert print shop Little Rock, you can be confident that your marketing campaign will reach its full potential.